to use this Service in compliance with all applicable laws, rules, and regulations as well as Novalyx’s requirements; not to use this Service in breach of these Terms; not to use this Service for commercial purposes, except as expressly permitted by Novalyx in writing; not to "spam" others or "phish" for others' personal information; not to disrupt or interfere with the security of, or otherwise abuse, this Service, or any part of this Service; not to upload, post, or otherwise transmit through or on this Service any viruses or other harmful, disruptive, or destructive files; not to use, frame, or utilize framing techniques to enclose any part of this Service without Novalyx’s express prior written consent; not to use meta tags or any other "hidden text" utilizing any Trademark without Novalyx’s express prior written consent; not to "deeplink" to this Service without Novalyx’s express prior written consent; not to create or use a false identity on this Service; not to collect or store personal information about others; not to obtain nor attempt to obtain unauthorized access to this Service or portions of this Service that are restricted from general access; not to transmit any material that is false and/or defamatory, inaccurate, abusive, vulgar, hateful, harassing, obscene, profane, sexually oriented, threatening, invasive of a person's privacy, violates any third-party proprietary rights, or is in violation of any law or regulation; not to post any copyrighted, trademarked, or other proprietary material unless you own the copyright, trademark, right of publicity, and/or other applicable proprietary rights, or you have all necessary rights to do so and to grant us and our designees the rights set forth in these Terms; not to use the features of this Service at any web site other than a merchant, retail, or social networking web site as permitted under these Terms. Such restricted web sites shall include, without limitation, blogs and other online publications; not to use this Service in breach of any Third-Party Website’s (as defined below) terms and conditions; and not to use the Service for any commercial or for-profit manner or purpose, including, but not limited to, for the purpose of, or with the intention of initiating, future litigation or arbitration, including using the Service in order to trigger or induce an alleged violation of any law. You agree to immediately notify Novalyx if you suspect illegal, fraudulent, or abusive activity, or any activity in violation of these Terms, including any unauthorized access to your User ID and Password. If you notify Novalyx, or we otherwise suspect such activity, you agree to cooperate with Novalyx in any investigation and follow Novalyx’s requirements for responding to such incident.